Aetna’s new Value-Based Enrollment (VBE)

In select markets, Aetna is launching a new Value-Based Enrollment (VBE) program through the Ascend Virtual Sales Office app. Please note that VBE will only be available in the following markets: ShowMe, Great Lakes, Heartland, New England, and New York.

What is VBE?

VBE is a new option that will be available through Aetna’s Ascend Virtual Sales Office app after you enroll clients in an Aetna Medicare plan. Keep in mind that using this option will give you the opportunity to earn an extra service fee payment.

After enrolling your clients with VBE, you can provide extra value by helping them schedule a voluntary health-related survey phone call. During this call, a wellness advocate will talk to your clients about their health goals, and can help them schedule an annual wellness visit with their primary care doctor. Download a new VBE flyer for more information.

When will it be available?

The VBE is not yet available in the Ascend app but it’s coming soon! Agents in Great Lakes, Heartland, New England, and New York markets will begin seeing the VBE option in the Ascend app starting in October.

Need access to the Ascend app?

To ensure you’re ready to start using VBE once it’s available, make sure you have the Ascend app. If you need to access to the Ascend app, as soon as you’re “ready to sell,” you can request access on Producer World.

Reach out to your Agent Broker Manager for questions.

If you have any questions about VBE, please reach out to your local Aetna Medicare broker manager. Keep on the lookout for more information in future emails and in upcoming training.