HomeGain vs. agentBOOST: A Cost Comparison

agentBOOST is the latest innovation in real estate lead generation, and we’d like to help you understand how our system works. To do that, we thought it might be helpful to compare agentBOOST to a similar service you may already be familiar with: Home Gain’s Agent Evaluator.

Both sites find leads in much the same way. Users come to either site and indicate they need the service of a real estate agent to buy or sell a home. If the user is located in your area, you will have the opportunity to send your contact information to the user who then decides which agents they would like to contact.

The biggest difference between Agent Evaluator and agentBOOST is how much they charge for the opportunity to send your information to these potential clients.

Agent Evaluator charges a $29.95 monthly fee which, according to their site, should provide you with 30 leads per month (although this is not guaranteed). Agent Evaluator also takes 30% of your commission after closing.

agentBOOST charges no monthly fee, takes no percentage of your commission, but charges a fee for every lead you wish to contact. The fee ranges between $20 and $29 depending on how many you purchase.

Ok, let’s run some numbers!

If we assume that each month you’re able to obtain and close one of Agent Evaluator’s leads, this would give you a closing ratio of 1 out of 30. Let’s also assume that the lead is for an average home, which at the time of this writing is priced at about $220,000. If your commission is the standard 3% you will be paid $6,600. However, 30% of your commission goes back to Home Gain, leaving you with $4,620.

Whew! Are you still with me? The bottom line is that if you close one lead per month with Agent Evaluator, your costs are $2,010 and your profit is $4,620. Not too shabby!

Now let’s run similar numbers through agentBOOST’s cost model.

If we assume that you continue to close 1 out of 30 leads, and the home price ($220,000) and commission ($6,600) stay the same, your profit with agentBOOST is $6,000. The only cost you incur is the $20 for each of the 30 leads ($600).

That’s a difference of $1,380 for every transaction!

Looking at the numbers another way, agentBOOST is more profitable even if you are only able to close 1 out of 90 leads. In this scenario, your costs are only $1,800 which is still hundreds of dollars less than Agent Evaluator.

We truly believe agentBOOST is the most cost-effective way of generating real estate leads. If you have any questions about our service please do not hesitate to contact us.

If you’re ready to get started, we’re ready to help you make more money! You can register your free account in seconds and be up and running in no time!

Posted in For Agents on May 8th, 2007

Comments